Over 3,000 sports industry professionals will gather in Geneva in early December to attend the International Sports Convention 2016 (ISC 2016), a biennial event covering all aspects of sports, from governance and regulations to business and infrastructures. Previous ISC events have taken place in Amsterdam (2010 and 2012), and in Geneva (2014). The participants – specialized lawyers, bankers, international sports federations, clubs, multinationals – will have the opportunity to exchange on the latest trends in merchandising, broadcasting rights, ticketing, and digital information.

The choice of Geneva is no coincidence: the Greater Geneva Bern area is home to more international sports federations and institutions than any other region in the world, as well as to many decision-making centers in the field of sponsorship.