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Growth marketing group LES CAUSANTES sets up in Lausanne

Monday 22 August 2022

© Nolan Krattinger

After France, Belgium and Canada, growth marketing agency LES CAUSANTES is moving to Switzerland. Fabien Rochette, CEO of the group, has chosen the city of Lausanne in the canton of Vaud to establish and develop the agency’s Swiss subsidiary, with the support of the GGBa.

Founded in Paris in late 2014, LES CAUSANTES is the first French-speaking growth marketing group.

With offices located in Paris, Lille, Lyon, Toulouse, Marseille, Nice, Brussels, Montreal and now Lausanne, the agency currently has about 50 talented people with a wide range of expertise. The agency’s objective is to accompany (through the application of the AARRR framework) both start-ups and large accounts in a virtuous and more responsible growth.

Indeed, the primary objective of a growth marketing agency is to boost the overall growth of a company. The ambition of the latter is also to guarantee growth according to the maturity of the products.

A new branch in Lausanne

Lausanne is known for being a dynamic, cosmopolitan, and sustainable city with exceptional multicultural wealth.

Located on the shores of Lake Geneva in the French-speaking canton of Vaud, the Swiss city is home to the headquarters of the International Olympic Committee, as well as the Olympic Museum and Park. The capital of the canton of Vaud also benefits from a privileged geographical location that makes it a true European crossroads. The performance of its public transport system ensures easy access to shops as well as proximity to other strategic Swiss cities such as Geneva, Neuchatel, Fribourg, Bern, etc.

The region is also home to prestigious schools such as the Ecole Hotelière de Lausanne, HEC Lausanne, the Ecole Polytechnique Fédérale de Lausanne, and many others. Thanks to these schools, numerous competitive clusters, start-up incubators, and new innovative businesses develop each year.

The GGBa and Innovaud have supported the process of creating the new entity LES CAUSANTES, allowing the agency to start its activities in Switzerland as quickly as possible.

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