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World XR Forum: VR, AR and MR become reality in Crans-Montana

Thursday 22 August 2019

© Olivier Maire

XR professionals will meet in the idyllic Swiss Alpine town of Crans-Montana from 5 to 9 September 2019 to collectively shape the future of immersive realities.

Virtual and augmented realities are poised to revolutionize the way we work, learn, consume and access content. Future-oriented and tech-savvy, Switzerland has a key role to play in this transformation. The World XR Forum is the leading platform in Europe for the dissemination, launch, discussion and distribution of technological and scientific innovations in the field of immersive realities. The acronym XR, meaning “extended reality”, includes virtual, augmented and mixed reality technologies, as well as the related topics of blockchain and artificial intelligence.

The World XR Forum will take place in the stunning Crans-Montana, both an idyllic mountain village and a modern, high-altitude town, from 5 to 9 September 2019. By bringing together scientists, thinkers, creators, telecoms and decision-makers, the event aims to foster innovation and the creation of useful and convenient solutions for everyday life, with a particular focus on entertainment, neuroscience and aviation.

Aviation XR Weekend

IATA’s Aviation XR Weekend – the only XR event for aviation – will be co-located with the World XR Forum on 7-9 September. The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 82% of total air traffic. Its interest in the XR industry is mainly related to training: three years ago, IATA started offering XR training solutions in the fields of security and inspection. These software programs are able to simulate all the problems that an aircraft can encounter, as well as all weather conditions, from sandstorms to typhoons. “Every year, we train about 100,000 people in these areas. However, we found that our training was not operational enough,” explains Frédéric Léger, Director of IATA Airport, Passenger, Cargo, and Security. According to him, the results of the XR simulations, particularly in terms of information retention, are so encouraging and convincing that the whole industry will soon adopt them.

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